Google and Immediacy

With the rise of Twitter, Google has faced mounting criticism over the lack of immediacy in its search results. It just doesn’t do breaking news particularly brilliantly. But when an average blog post goes from published to position one in a matter of four hours that’s pretty impressive:

By no means is that a popular search term, nor is it exactly real-time news, but I think it indicates how fast Google’s processes can be. This site would not be classed as an authority, and it doesn’t receive massive amounts of traffic. No-one has linked to that post yet. There’s no reason for Google to index that page so quickly.