Gaming Google Adwords the Experian Way

There has been a lot of talk in the SEO community recently about the hypocrisy of Google’s aparent 2-tier model when it comes to link building – if you’re a brand then its good PR, if you’re a small business then its spam. However its great to see a big brand that is truly rolling with Google’s developing attitude. If you were a small site would you get away with this?

These ads look alarmingly similar:

And they go to strangely similar looking URLs:

But of course the pages are completely different brands. That’s ok then:

Great user experience!