Free PPC Keyword Expansion Tool

Take advantage of the long tail of search using the PPC Keyword Expansion Tool for Windows. From a few source keywords this tool can generate a huge number of variations, helping you to expand your PPC campaign and lower your average cost per click.

Download the Free PPC Keyword Expansion Tool

Features

The Free PPC Keyword Expansion Tool has a number of features not found in similar software:

Optional or Ignored Keyword Lists – set up your keyword lists, and then control exactly how you want the keywords to be generated. If you set a keyword list to Optional then versions of the keywords will be generated that don’t include any of the terms in the list. If you set a keyword list to Ignore then the keyword list will not be used at all.

Import Keywords from CSV – import keywords from a number of different sources, including text files, tab separated files or CSV files. The easy configuration screen lets you define exactly what type of file you want to import, and lets you select exactly which column you want to take the keywords from.

Match Types and Swap Keywords – generate keywords for broad match, exact match or phrase match use. The Swap Keyword Order feature will generate keywords in all order variations too – so “cheap blue widget” will also become “cheap widget blue”, “widget cheap blue”, “widget blue cheap”, “blue widget cheap” and “blue cheap widget”. This quickly allows you to capture a huge variety of searches for exact or phrase match.

Google Friendly Export – when you’re happy with your keywords quickly put them into a format ready to paste directly into Google Adwords with the Google Friendly Export feature. Set the CPC and landing pages you want to use right from within the Free PPC Keyword Tool.

Keyword Wrapper Tool – need to convert a bunch of keywords to another match type? The built in Keyword Wrapper Tool makes it easy to convert between broad, phrase and exact match in just a click.

Ready to download? Download the Free PPC Keyword Expansion Tool now. Software repositories can use the following XML PAD file.

If you have questions or comments, please feel free to leave them on this blog post! You can also see a tutorial showing how to use the tool for keyword expansion.